Florence Alexander

3 February 2016


Domaine Display in use for Florence Alexander by Sarah le Donne in Stuttgart, Germany.

On her site, Sarah writes:

Florence Alexander is a New York City based clothing brand committed to outfitting the contemporary woman with versatile fashion pieces. One of the key values of the brand is to unify feminine and masculine elements which results in a strong and timeless clothing line. I created an overall brand aesthetic that aligns itself with Florence Alexander's clientele that embodies good looking designs and materials as well as functional and well fitting clothing.

I really appreciate a subtle, nuanced approach to identity design. All elements, especially the lovely colours, are working harmoniously. The sanserif is Gotham by H&Co., a suitable match.