FRAME

13 June 2012

FRAME

Calibre in use for FRAME magazine. Designed by Adriaan MellegersMariëlle van Genderen and Cathelijn Kruunenberg.

Frame (NL) is a bi-monthly international trade magazine about contemporary interior and product design. In 2011 together with Mariëlle van Genderenand Cathelijn Kruunenberg. I was responsible for the re-design and art-direction of the magazine. Our goal was to make a content driven layout that is simple and to the point. We gave the magazine a strong but flexible typographic identity, using two typefaces and a set of simple rules to define the different sections. The only graphic interventions are a color palette that changes per issue and the overlapping of text and image.

The first issue I saw was the The Lap of Luxury issue. The foil stamping and cloth binding create an interesting textural juxtaposition. The typography is lively and dynamic—very “now” and “European” for want of a better expression. The serif typeface is (I think) Chronicle from H&F-J, which pairs up rather nicely with Calibre. Visit Mariëlle van Genderen’s site for more images.

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