Rich Brilliant Willing

1 July 2012

Rich Brilliant Willing

Tiempos in use for the “Rich Brilliant Willing” identity by Project Projects in New York.

Rich Brilliant Willing is a contemporary furniture and lighting design studio based in downtown Manhattan. Their irreverent name—derived from the surnames of partners Theo Richardson, Charles Brill, and Alexander Williams—contrasts with a refined design sensibility, mixing a distinct approach to form, color, and materials with an active exploration of historical design tropes. The new logotype and identity expresses the centrality of the studio's tripartite structure—the monogram both segments and integrates the founders' initials, while a single, shared business card design is printed in three bright colors.

A smart, clean identity by the perennially brilliant Project Projects. The sans is Replica, by Lineto. 

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