Story Sans Design Information

Story Sans is a new font family designed for Trade Me — a screen-first, grotesk typeface aligned to their brand, values and tone of voice. It was designed with Trade Me’s internal design team, and is licensed exclusively for Trade Me. Continue reading

Financier Design Information

Financier is a new typeface family drawn for the redesign of the Financial Times (FT), which was launched in September 2014. It comprises two complementary sets of styles: Financier Display and Financier Text. Kevin Wilson and Mark Leeds provided design direction over the course of several months. Continue reading

PayPal Sans Design Information

PayPal Sans is a new screen-first typeface family designed for PayPal Inc. It is comprised of two complementary sub-families: PayPal Sans Big and PayPal Sans Small. It was designed with direction from the PayPal product team over the course of several months. Continue reading

Pure Pākati Design Information

Pure Pākati was designed for exclusive use by Tourism New Zealand, who were looking to move their “100% Pure” campaign away from several years of Middle Earth. This shift included an overhaul of their typeface and visual language. The typeface was designed by Phil Kelly, Rangi Kipa, Karl Wixon and Kris Sowersby. Continue reading

Hardys

8 May 2013

Hardys

Hardys in use by Parallax Design in Adelaide, Australia. Continue reading

Bula

28 November 2012

Bula

Bula, a custom typeface designed for Fiji Airways commissioned by FutureBrand in Sydney. Continue reading

Hokotohu

28 February 2012

Hokotohu

The custom typeface Hokotohu in use by Charlie Ward from DNA Design in Wellington, New Zealand. Continue reading