American Grotesk® is a reprisal of Franklin Gothic, which has staked its place as a key part of American graphic vernacular history, notably in persuasive communication. American Grotesk® appears in a time when truths, half-truths, lies, fiction or entertainment seem interchangeable, resulting in a culture of personal truths. Compounded by the rapid growth of generative artificial intelligence, our ability to index authority, authorship and authenticity are being redefined through the lens of a new and uncanny form of Americana.

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