4 styles
400500700900
Wahoo
Book
Wahoo
Demi
Wahoo
Bold
Wahoo
Heavy
Wahoo
Book
Wahoo
Demi
Wahoo
Bold
Wahoo
Heavy
Information

Designed in 2013 for Lotto New Zealand under direction from Interbrand. Wahoo is a simple geometric sans inspired by the rarely seen Elegant Grotesque, designed by Hans Möhring and released by Stempel in 1928. It’s triangular spurs contrast with round, full curves typical of the genre. This tension between sharp and soft are Wahoo’s defining characteristic. The numerals and weight distribution draw from ITC’s Avant Garde, designed by Herb Lubalin and Tom Carnese in the 1970s.

Client
Lotto New Zealand
Design
Kris Sowersby
Agency
Interbrand
Collaborators
Simon Byers Karen Jones Melanie McClintock Ben Kiel
Awards
Best Awards, Design Craft, Bronze, 2014