4 styles
300400500700
Story Sans
Light
Story Sans
Regular
Story Sans
Medium
Story Sans
Bold
Story Sans
Light
Story Sans
Regular
Story Sans
Medium
Story Sans
Bold
Information

Story Sans was designed for Trade Me in 2016. It’s a screen-first, grotesk typeface aligned to their brand, values and tone of voice. After careful typographic analysis we agreed that Akzidenz Grotesk would serve as the best model for Trade Me. It pre-dates all the other sans-serif genres, it was made by many hands and used for the most quotidian types of work. It’s unpretentious, hardworking. It’s humble and human, just like the team at Trade Me.

Continue reading

Client
Trade Me
Design
Kris Sowersby
Agency
Trade Me
Collaborators
Roxy Huntington Duncan Forbes Kendyl Bird Alister Coyne Denny Ford Matthew Kerr Mark McIntosh Sean van Oossanen Rachel Radford Gili Sharrock Zac Sanderson-Harris Angela Watkins