Story Sans was designed for Trade Me in 2016. It’s a screen-first, grotesk typeface aligned to their brand, values and tone of voice. After careful typographic analysis we agreed that Akzidenz Grotesk would serve as the best model for Trade Me. It pre-dates all the other sans-serif genres, it was made by many hands and used for the most quotidian types of work. It’s unpretentious, hardworking. It’s humble and human, just like the team at Trade Me.