Designed in 2008 for the rebranding of the Bank of New Zealand (BNZ) under direction by DNA Design. Serrano was developed to align with BNZ’s core values: friendly, approachable, easy and helpful. The proportions are therefore humanist and open, with subtle terminal treatments revealing themselves in the bolder weights.
- Bank of New Zealand
- Kris Sowersby
- DNA Design
- Steve Maskell Monika Bartels Dave Foster Noe Blanco Ben Kiel
- TDC² Award for Typographic Excellence, 2009
- Best Awards, Design Craft, Gold Pin, 2009