Die Grotesk was shaped in the long shadow of Helvetica, a typeface both revered and resented in equal measure. Graphic designers love it. Type designers hate it. Endlessly revived and resold, simultaneously banal and sublime, its forms feel inevitable. A typeface so familiar it feels like air.

As Klim’s first retail variable font, Die Grotesk is designed for perfect typographic texture across all sizes. Rooted in the study of original metal cuts and the rigour of modernist masters, its variable axes enable seamless, precise control of weight and letter spacing. Die Grotesk’s static styles hold their own at every size, meeting the flexibility and consistency demanded by contemporary practice.

In an industry where commercial pressure and corporate monopoly dominates our typographic landscape, making yet another grotesk seems like the ultimate compromise. To dismiss Helvetica denies its power. To embrace it risks the charge of selling out. At once homage and critique, Die Grotesk is a breath of fresh air that acknowledges the tension between creative integrity and commercial reality.