“Kris Sowersby’s talk is dry, educated and incredibly clever. Expand your knowledge on type and tune in for the next 40 minutes.”

There is no such thing as a New Zealand Typeface asks questions about the relationship between typography and place, text and landscape, and ultimately identity.

European concepts of originality and authorship form our current understanding of typeface design. Typographic history is written as a discrete sequence of “originals” created by “authors”. But can copies be equally as important?